Role

UI Design, Front-end Development, Wordpress

Requirements

Modern browsers and devices

Client

Macaroons

Macaroons

Macaroons is a UK lifestyle blog. This blog theme needed to fill the need of letting the blog photography shine but also ensure a wide range of content is available from the homepage.

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Process

Macaroons was using a sidebar-less Wordpress theme and finding people were reading her latest post and then dropping off. Photography is a focal point of her posts, so it was important we kept the theme wide and fairly uncluttered around the posts to let the imagery speak for itself. I decided to go two column on the homepage as this is a familiar style of browsing and finding further content in the blogging sector.

For the blog posts, I kept these full width with lots of room between text and image to give them much more of a visual story feel.

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